Conclusion and way forward for marketing communications in emerging economies

Tarih

2021

Yazar

Anning-Dorson, Thomas
Hinson, Robert E.
Boateng, Henry
Anani-Bossman, Albert
Kırgız, Ayça Can
Gujral, Meenakshi

Üst veri

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Künye

Anning-Dorson, T., Hinson, R.E., Boateng, H., Anani-Bossman, A., Kirgiz, A.C., Gujral, M. (2021). Conclusion and Way Forward for Marketing Communications in Emerging Economies. In: Anning-Dorson, T., Hinson, R.E., Boateng, H., Anani-Bossman, A., Kirgiz, A.C., Gujral, M. (eds) Marketing Communications in Emerging Economies, Volume I. Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, Cham.

Özet

In the information age coupled with the shifting power from organizations and brands to customers understanding the interwoven nexus between customer valueCustomer value creation and profitability is integral for firm survival and growth.

Kaynak

Marketing Communications in Emerging Economies, Volume I

Cilt

F3548

Bağlantı

https://link.springer.com/chapter/10.1007/978-3-030-81329-1_11
https://doi.org/10.1007/978-3-030-81329-1_11
https://hdl.handle.net/20.500.12780/1080

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