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Yönetişime yeni bir bakış: kurumsal marka yönetişimi

Aydın Aslaner, Duygu (Kriter Yayınevi, 2018)

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Rereading star strategies in advertisements from Marshall Mcluhan’s perspective

Aydın Aslaner, Duygu (Peter Lang, 2018)

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A research study on the influence of star strategy in advertising on imitation behavior of consumers

Aydın Aslaner, Duygu (Peter Lang, 2018)

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