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The changing nature of business life in Covid-19 pandemic: a study on employees in advertising and public relations industry 

Aydın Aslaner, Duygu (ISCYA, 2021)
...
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Ülker’s corporate sustainability communication project: my beautiful country, nature is entrusted to us 

Sabırcan, Figen (2021)
...
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Changing brand communication and advertising during the Covid-19 pandemic: a study on the differentiation strategies of brands’ digital advertising campaigns 

Aydın Aslaner, Duygu (ISCYA, 2021)
...

Rediscovering Anatolia: Fire of Anatolia 

Çağlı Kaynak, Elif; Ceyhan, Ahmet İlkay (Diamond Scientific Publishing, 2024)
In dance, which can be considered a form of representation, it is crucial to examine how elements are addressed and presented to the audience through a particular narrative. This process is not independent of political, ...
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Guerrilla power in digital advertising: A qualitative study on AI-driven CGI ads and generation z 

Aydın Aslaner, Duygu; Aslaner, Ahmet Gökçe; Aydın Tolunay, Gülşah (Liberty Publishing House, 2025)
Introduction and Purpose: The growing influence of artificial intelligence has reshaped creative production in advertising, both globally and in Türkiye. Tools based on generative AI and machine learning now assist ...



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AuthorAydın Aslaner, Duygu (3)Aslaner, Ahmet Gökçe (1)Aydın Tolunay, Gülşah (1)Ceyhan, Ahmet İlkay (1)Sabırcan, Figen (1)Çağlı Kaynak, Elif (1)SubjectAI-Driven Advertising (1)Anatolianism (1)CGI (Computer Generated Imagery) (1)Cultural Communication (1)Cultural Diplomacy (1)Fire of Anatolia (1)Generation Z Consumers (1)Nation-Branding (1)Political Communication (1)... View MorePublication TypeconferenceObject (5)Language
eng (5)
Publication CategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı (5)Access Typeinfo:eu-repo/semantics/closedAccess (3)info:eu-repo/semantics/openAccess (2)Date Issued2021 (3)2024 (1)2025 (1)Full Text StatusWith Full Text (4)Without Full Text (1)

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