E-commerce as a sales channel for halal food

Abstract

The global halal food market is experiencing rapid growth, driven by increasing consumer demand and enhanced by the transformative power of e-commerce. This study explores the multifaceted benefits of e-commerce as a sales channel for halal food, emphasizing its role in widening accessibility, ensuring product authenticity, and providing unparalleled convenience to consumers. The literature review delves into the definitions of halal food and food purchasing behavior, highlighting how these factors influence market dynamics. Detailed analyses of market trends, key growth drivers, and the distribution of halal food products underscore the significance of technological innovations, shifting consumer demographics, and the impact of globalization and multiculturalism. The discussion on the benefits of e-commerce outlines how digital platforms enhance traceability, transparency, and operational efficiency while providing valuable consumer insights and reducing costs. The study concludes with strategic recommendations for practitioners and academicians, alongside suggestions for future research to further support the sustainable expansion of the halal food market. This comprehensive examination offers valuable insights into leveraging e-commerce to meet the evolving needs of a diverse and global consumer base.