Evaluating the relationship between sustainable leadership and corporate reputation in the health sector

Abstract

In healthcare organisations, managers also play a central role in managing resources effectively, ensuring patient and employee safety and increasing satisfaction levels. Beyond environmental contributions, the importance of sustainable leadership practices has a great impact on the survival, differentiation and competitive advantage of the organisation through an intangible asset such as corporate reputation. This study aims to examine the relationship between healthcare professionals' perceptions of sustainable leadership and their organisations' perceptions of corporate reputation. This quantitative study was conducted among 256 healthcare professionals working in various hospitals (public, private and university-affiliated) in Istanbul and participated voluntarily through convenience sampling method. The findings revealed that there is a significant and positive relationship between healthcare professionals' perception of sustainable leadership and perception of organisational reputation. In addition, significant differences were found between the dimensions of sustainable leadership according to demographic characteristics. The study emphasises that the adoption of sustainability practices contributes not only to environmental benefits but also to enhance corporate reputation.