Digital transformation management in retail organizations

Abstract

The impact of digital transformation, which is essential for process efficiency at every stage of business, has reached to an undeniable level. Nowadays, companies are not solely investing in traditional items such as physical locations, production, and labor force on the way to growth. The proportion of investment in digital transformation is increasing day by day. For retail companies, digital transformation has become a necessity rather than an option with the evolving technology. Within this perspective, the management of digital transformation in retail organizations is the focus of this research. The objectives of the study were to shed light on the digitalization processes taking place in the Turkish retail industry and to provide suggestions to companies on how to manage this transformation. In addition, it is intended to be a resource for researchers interested in this topic. There is a limited number of studies in the national literature that address the topic of digital transformation management in the retail sector. Therefore, it is expected that the research will contribute to the existing literature.