Yazar "Hinson, Robert E." için listeleme
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Conclusion and way forward for marketing communications in emerging economies
Anning-Dorson, Thomas; Hinson, Robert E.; Boateng, Henry; Anani-Bossman, Albert; Kırgız, Ayça Can; Gujral, Meenakshi (Palgrave Macmillan, 2021)In the information age coupled with the shifting power from organizations and brands to customers understanding the interwoven nexus between customer valueCustomer value creation and profitability is integral for firm ... -
Green marketing in emerging economies: Communication and brand perspective: An introduction
Mogaji, Emmanuel; Adeola, Ogechi; Adisa, Isaiah; Hinson, Robert E.; Mukonza, Chipo; Kırgız, Ayça Can (Palgrave Macmillan, 2022)Green marketing functions encompass branding, packaging, and communication of the benefits of green products to attract and retain green consumers. It is also aimed at achieving sustainability goals. With the growing ... -
Green marketing: An introduction
Mukonza, Chipo; Hinson, Robert E.; Adeola, Ogechi; Adisa, Isaiah; Mogaji, Emmanuel; Kırgız, Ayça Can (Palgrave Macmillan, 2021)In recent years, the concept of green marketing has gained prominence due to the increasing need for environmentally conscious practices in organisations. In emerging markets, the increase in industrial activities puts ... -
Introduction to marketing communications: Setting the scene for emerging economies
Anning-Dorson, Thomas; Hinson, Robert E.; Boateng, Henry; Anani-Bossman, Albert; Kırgız, Ayça Can; Gujral, Meenakshi (Palgrave Macmillan, 2021)This chapter sets the scene for this volume by discussing foundational issues of marketing communications. The chapter provides an introduction to all the issues in this book and highlights what readers should expect. The ...
