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Conclusion and way forward for marketing communications in emerging economies

Anning-Dorson, Thomas; Hinson, Robert E.; Boateng, Henry; Anani-Bossman, Albert; Kırgız, Ayça Can; Gujral, Meenakshi (Palgrave Macmillan, 2021)

In the information age coupled with the shifting power from organizations and brands to customers understanding the interwoven nexus between customer valueCustomer value creation and profitability is integral for firm ...
Ethics, ethical leadership, and supply chain management

Sarıcı Aytan, Yasemin; Sayan, İlknur (IGI Global, 2019)

To analyze ethics and sustainability in supply chain management: ethics, business ethics and ethical leadership are briefly explained. Ethics is important for the business in 4 aspects: customers, suppliers, competitors ...