Audiovisual strategies and the Unity in Diversity principle of the EU: a cultural dimensions perspective on European and Turkish cinema

Abstract

The question of the study is, what the kind of impactss of the EU’s audiovisual strategy and its corresponding policies —rooted in the principle of unity in diversity—on the European and Turkish cinema there are. So, introducing a comprehensive answer requires handling culture, European cultures, almost all completely different from each other, which has historical roots. Within this framework, comparing the European cultural paradigm with Turkish cultural dynamics offers valuable insight into the study’s central theme. Study applies Hofstede’s cultural dimensions theory—a widely used framework for analyzing cultural diversities—to explore and evaluate the differences between European and Turkish cultural influences in the context of cinema and the audiovisual sector. Drawing on the insights gained, the study presents concrete insights on both the European and Turkish film industries and proposes recommendations to support the development and internationalization of both sectors.