A research study on the influence of star strategy in advertising on imitation behavior of consumers
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Peter Lang
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info:eu-repo/semantics/closedAccess
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Aydın Aslaner, D. (2018). A research study on the influence of star strategy in advertising on imitation behavior of consumers. B. O. Aydın, E. Şahin, & Ö. Duğan içinde, Public Relations and Advertising Theories: Concepts and Practices (s. 261-288). Berlin: Peter Lang. DOI: https://doi.org/10.3726/b14625
