A research study on the influence of star strategy in advertising on imitation behavior of consumers

dc.contributor.author	Aydın Aslaner, Duygu
dc.date.accessioned	2020-10-26T10:28:27Z
dc.date.available	2020-10-26T10:28:27Z
dc.date.issued	2018	en_US
dc.department	İstanbul Kent Üniversitesi, Fakülteler, İnsan ve Toplum Bilimleri Fakültesi, Halkla İlişkiler ve Reklamcılık Bölümü	en_US
dc.description.abstract	...	en_US
dc.identifier.citation	Aydın Aslaner, D. (2018). A research study on the influence of star strategy in advertising on imitation behavior of consumers. B. O. Aydın, E. Şahin, & Ö. Duğan içinde, Public Relations and Advertising Theories: Concepts and Practices (s. 261-288). Berlin: Peter Lang. DOI: https://doi.org/10.3726/b14625	en_US
dc.identifier.endpage	288	en_US
dc.identifier.isbn	9783631766804
dc.identifier.orcid	https://orcid.org/0000-0003-1924-1472	en_US
dc.identifier.scopus	2-s2.0-85114970103
dc.identifier.scopusquality	N/A
dc.identifier.startpage	261	en_US
dc.identifier.uri	https://doi.org/10.3726/b14625
dc.identifier.uri	https://hdl.handle.net/20.500.12780/254
dc.indekslendigikaynak	Scopus
dc.institutionauthor	Aydın Aslaner, Duygu
dc.language.iso	en	en_US
dc.publisher	Peter Lang	en_US
dc.relation.journal	Public Relations and Advertising Theories: Concepts and Practices	en_US
dc.relation.publicationcategory	Kitap Bölümü - Uluslararası	en_US
dc.rights	info:eu-repo/semantics/closedAccess	en_US
dc.title	A research study on the influence of star strategy in advertising on imitation behavior of consumers	en_US
dc.type	Book Chapter	en_US

Dosyalar

Listeleniyor 1 - 1 / 1