Conclusion and way forward for marketing communications in emerging economies
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Tarih
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Palgrave Macmillan
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
In the information age coupled with the shifting power from organizations and brands to customers understanding the interwoven nexus between customer valueCustomer value creation and profitability is integral for firm survival and growth.
Açıklama
Anahtar Kelimeler
Information age, Brand, Customer, Profitability, Power
Kaynak
WoS Q Değeri
Scopus Q Değeri
Cilt
F3548
Sayı
Künye
Anning-Dorson, T., Hinson, R.E., Boateng, H., Anani-Bossman, A., Kirgiz, A.C., Gujral, M. (2021). Conclusion and Way Forward for Marketing Communications in Emerging Economies. In: Anning-Dorson, T., Hinson, R.E., Boateng, H., Anani-Bossman, A., Kirgiz, A.C., Gujral, M. (eds) Marketing Communications in Emerging Economies, Volume I. Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, Cham.
