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Conclusion and way forward for marketing communications in emerging economies

dc.contributor.authorAnning-Dorson, Thomas
dc.contributor.authorHinson, Robert E.
dc.contributor.authorBoateng, Henry
dc.contributor.authorAnani-Bossman, Albert
dc.contributor.authorKırgız, Ayça Can
dc.contributor.authorGujral, Meenakshi
dc.date.accessioned2025-04-08T07:35:38Z
dc.date.available2025-04-08T07:35:38Z
dc.date.issued2021en_US
dc.identifier.citationAnning-Dorson, T., Hinson, R.E., Boateng, H., Anani-Bossman, A., Kirgiz, A.C., Gujral, M. (2021). Conclusion and Way Forward for Marketing Communications in Emerging Economies. In: Anning-Dorson, T., Hinson, R.E., Boateng, H., Anani-Bossman, A., Kirgiz, A.C., Gujral, M. (eds) Marketing Communications in Emerging Economies, Volume I. Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, Cham.en_US
dc.identifier.issn2730-5554
dc.identifier.urihttps://link.springer.com/chapter/10.1007/978-3-030-81329-1_11
dc.identifier.urihttps://doi.org/10.1007/978-3-030-81329-1_11
dc.identifier.urihttps://hdl.handle.net/20.500.12780/1080
dc.description.abstractIn the information age coupled with the shifting power from organizations and brands to customers understanding the interwoven nexus between customer valueCustomer value creation and profitability is integral for firm survival and growth.en_US
dc.language.isoengen_US
dc.publisherPalgrave Macmillanen_US
dc.relation.isversionof10.1007/978-3-030-81329-1_11en_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectInformation ageen_US
dc.subjectBranden_US
dc.subjectCustomeren_US
dc.subjectProfitabilityen_US
dc.subjectPoweren_US
dc.titleConclusion and way forward for marketing communications in emerging economiesen_US
dc.typebookParten_US
dc.contributor.departmentİstanbul Kent Üniversitesi, Fakülteler, İktisadi, İdari ve Sosyal Bilimler Fakültesi, Siyaset Bilimi ve Kamu Yönetimi Bölümüen_US
dc.contributor.authorID0000-0003-3901-1551en_US
dc.contributor.institutionauthorKırgız, Ayça Can
dc.identifier.volumeF3548en_US
dc.identifier.startpage293en_US
dc.identifier.endpage296en_US
dc.relation.journalMarketing Communications in Emerging Economies, Volume Ien_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US


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