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dc.contributor.authorŞencan, Abdülkadir
dc.contributor.authorCengiz, Emrah
dc.date.accessioned2025-06-04T07:35:40Z
dc.date.available2025-06-04T07:35:40Z
dc.date.issued2025en_US
dc.identifier.citationŞencan, A. and Cengiz, E. (2025), "All for one, one for all! Can value co-creation benefit all parties in healthcare? An empirical analysis with chronic patients in Türkiye", International Journal of Pharmaceutical and Healthcare Marketing.en_US
dc.identifier.issn1750-6123
dc.identifier.urihttps://www.emerald.com/insight/content/doi/10.1108/ijphm-10-2024-0122/full/html
dc.identifier.urihttps://doi.org/10.1108/IJPHM-10-2024-0122
dc.identifier.urihttps://hdl.handle.net/20.500.12780/1142
dc.description.abstractPurpose – The demand for health services is rising at an exponential rate on a daily basis. In response to this situation, governments are striving to meet the increasing demand while seeking solutions to alleviate the financial burden on their budgets. Value co-creation represents a potential solution to these issues. This research aims to examine the advantages of value co-creation activities among chronic patients in Türkiye, who account for 75% of the demand for healthcare services. Design/methodology/approach – Study was conducted on 654 chronic patients using public hospitals. Covariance based structural equation modeling is used to analyze the responses collected through a cross sectional survey. Findings – Some value co-creation activities have a positive impact on well-being, with benefits initially accruing to the patient and subsequently to society. It can be posited that the well-being of the individual is inextricably tied to the well-being of society at large. Furthermore, co-creation activities influence the perception of service quality, and in addition, the behavioral intentions of patients through the mediating role of perceived quality and satisfaction. Practical implications – It is of paramount importance that managers and decision-makers consider the differential effects of various value co-creation activities when designing healthcare services, as these effects can significantly influence healthcare outcomes. Originality/value – There is still a little empirical evidence concerning the value co-creation especially in the context of healthcare which probably is the best industry to understand the systematic structure of value co creation. This study contributes to the literature both on the aspect of value co-creation and the Turkish context.en_US
dc.language.isoengen_US
dc.publisherEmerald Publishingen_US
dc.relation.isversionof10.1108/IJPHM-10-2024-0122en_US
dc.rightsinfo:eu-repo/semantics/embargoedAccessen_US
dc.subjectValue co-creationen_US
dc.subjectBehavioral intentionen_US
dc.subjectChronic patienten_US
dc.subjectWell-beingen_US
dc.subjectHealthcare satisfactionen_US
dc.subjectEmerging marketen_US
dc.titleAll for one, one for all! Can value co-creation benefit all parties in healthcare? An empirical analysis with chronic patients in Türkiyeen_US
dc.typearticleen_US
dc.contributor.departmentİstanbul Kent Üniversitesi, Fakülteler, İktisadi, İdari ve Sosyal Bilimler Fakültesi, Ekonomi ve Finans Bölümüen_US
dc.contributor.authorID0000-0001-7337-6218en_US
dc.contributor.institutionauthorŞencan, Abdülkadir
dc.relation.journalInternational Journal of Pharmaceutical and Healthcare Marketingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US


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