Transforming business models for a sustainable future

Abstract

This chapter explores how transforming traditional business models toward sustainability is essential for integrating social, economic, and environmental goals. Central to this shift is the circular economy, which replaces the linear "take, make, dispose" model with a regenerative one focused on reuse, recycling, and waste reduction. Circularity enables resource efficiency, extended product lifespans, and new revenue streams. Implementing circularity requires addressing planned obsolescence and engaging key stakeholders such as customers and employees. Effective change management-including clear goals, stakeholder involvement, and progress metrics-is vital. Sustainable business models emphasize long-term value, ethical practices, and social responsibility. Organizational culture plays a crucial role in adopting these models, and shifting culture requires leadership, communication, and strategic planning. The AIDA model can guide cultural transformation by engaging and motivating stakeholders toward sustainable action.