Employee experience management
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CitationBaşaran, R. (2021) Employee experience management. Mehmet Naci Efe (Ed.) Connect With Your Management On-The-Go içinde. Almanya ; Berlin: Peter Lang.
Introduction The conditions of the business world are evolving day by day, especially with agile transitions to technology and knowledge-based industries. In times of agile change, with the increasing speed of economic, socio-cultural and structural transformations, companies' integration with new management trends and business dynamics gains importance in order to gain competitive advantage. The continuous change process, which affects today's working life, also accelerates the transition from physical to digital. The transition from the “Industry 4.0” phase, where digitalization and cyberphysical systems developed, to the “Industry 5.0” phase, where personalization and cyber-physicalcognitive systems gained importance has already started. The dynamics of working life also differ in the face of the rapid change and innovation demands of the markets, and therefore the necessity for employees to interact with their jobs and companies in different ways arises. Companies should strive not only for the automation of technology in the functioning of working life, but also for its role in enhancing the employee experience. A transformation process in which different generations co-exist in business life, changing the mentality of work and expectations also has an impact on the dynamics of business. In recent years, many companies have implemented modern approaches based on designoriented thinking processes that aim to improve employee experience by re-framing traditional human resources practices in order to add value to human resources management strategies. When the literature is examined in general, it is seen that interest in researches on employee experience management along with employer branding practices has recently increased.