Changing brand communication and advertising during the Covid-19 pandemic: a study on the differentiation strategies of brands’ digital advertising campaigns
Künye
Aydın Aslaner, D. (2021) Changing brand communication and advertising during the Covid-19 pandemic: a study on the differentiation strategies of brands’ digital advertising campaigns/ Covid-19 pandemisi’nde değişen marka iletişimi ve reklamcılık: markaların dijital reklam kampanyalarında farklılaşma stratejileri üzerine bir araştırma. N. Doğan Sağlamtimur, T. Fırat, P. M. Sekula, A. Sternik (Ed.). IV. International Covid-19 and current issues congress proceedings book August 7-8, 2021 içinde. ISCYA. 9786057419101Özet
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