Changing brand communication and advertising during the Covid-19 pandemic: a study on the differentiation strategies of brands’ digital advertising campaigns

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Date

2021

Author

Aydın Aslaner, Duygu

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Aydın Aslaner, D. (2021) Changing brand communication and advertising during the Covid-19 pandemic: a study on the differentiation strategies of brands’ digital advertising campaigns/ Covid-19 pandemisi’nde değişen marka iletişimi ve reklamcılık: markaların dijital reklam kampanyalarında farklılaşma stratejileri üzerine bir araştırma. N. Doğan Sağlamtimur, T. Fırat, P. M. Sekula, A. Sternik (Ed.). IV. International Covid-19 and current issues congress proceedings book August 7-8, 2021 içinde. ISCYA. 9786057419101

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Source

IV. International Covid-19 and current issues congress proceedings book August 7-8, 2021

URI

https://hdl.handle.net/20.500.12780/466

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