A research study on the influence of star strategy in advertising on imitation behavior of consumers

Date

2018

Author

Aydın Aslaner, Duygu

Metadata

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Citation

Aydın Aslaner, D. (2018). A research study on the influence of star strategy in advertising on imitation behavior of consumers. B. O. Aydın, E. Şahin, & Ö. Duğan içinde, Public Relations and Advertising Theories: Concepts and Practices (s. 261-288). Berlin: Peter Lang. DOI: https://doi.org/10.3726/b14625

Abstract

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Source

Public Relations and Advertising Theories: Concepts and Practices

URI

https://doi.org/10.3726/b14625
https://hdl.handle.net/20.500.12780/254

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