| dc.contributor.author | Aydın Aslaner, Duygu | |
| dc.date.accessioned | 2020-10-26T10:28:27Z | |
| dc.date.available | 2020-10-26T10:28:27Z | |
| dc.date.issued | 2018 | en_US |
| dc.identifier.citation | Aydın Aslaner, D. (2018). A research study on the influence of star strategy in advertising on imitation behavior of consumers. B. O. Aydın, E. Şahin, & Ö. Duğan içinde, Public Relations and Advertising Theories: Concepts and Practices (s. 261-288). Berlin: Peter Lang. DOI: https://doi.org/10.3726/b14625 | en_US |
| dc.identifier.isbn | 9783631766804 | |
| dc.identifier.uri | https://doi.org/10.3726/b14625 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12780/254 | |
| dc.description.abstract | ... | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | Peter Lang | en_US |
| dc.title | A research study on the influence of star strategy in advertising on imitation behavior of consumers | en_US |
| dc.type | bookPart | en_US |
| dc.contributor.department | İstanbul Kent Üniversitesi, Fakülteler, İnsan ve Toplum Bilimleri Fakültesi, Halkla İlişkiler ve Reklamcılık Bölümü | en_US |
| dc.contributor.authorID | https://orcid.org/0000-0003-1924-1472 | en_US |
| dc.contributor.institutionauthor | Aydın Aslaner, Duygu | |
| dc.identifier.startpage | 261 | en_US |
| dc.identifier.endpage | 288 | en_US |
| dc.relation.journal | Public Relations and Advertising Theories: Concepts and Practices | en_US |
| dc.relation.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
