Digital media and communication practices of Gen Z in the age of artificial intelligence

Abstract

Technological advancements have brought about notable improvements in societies, yet they also pose certain risks. The era of artificial intelligence (AI) represents a profound technological evolution, with an ever-growing array of AI tools profoundly shaping the field of communication. Digital media platforms, driven by AI algorithms and machine learning, play a pivotal role in directing individuals’ digital communication. Amongst various demographic groups, Gen Z in Turkey emerges as a key cohort most profoundly affected by the age of artificial intelligence, poised to influence this era significantly through the technology they produce.