Rereading star strategies in advertisements from Marshall Mcluhan’s perspective

Date

2018

Author

Aydın Aslaner, Duygu

Metadata

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Citation

D. Aslaner, A.G. (2018). “Rereading Star Strategies in Advertisements From Marshall Mcluhan’s Perspective”(pp.233-260) In O. Aydın, E. Şahin and Ö. Duğan (eds.), Public Relations and Advertising Theories: Concepts and Practices. Berlin: Peter Lang. DOI: https://doi.org/10.3726/b14625

Abstract

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Source

Public Relations and Advertising Theories: Concepts and Practices

URI

https://doi.org/10.3726/b14625
https://hdl.handle.net/20.500.12780/259

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