| dc.contributor.author | Aydın Aslaner, Duygu | |
| dc.date.accessioned | 2020-12-08T07:24:01Z | |
| dc.date.available | 2020-12-08T07:24:01Z | |
| dc.date.issued | 2018 | en_US |
| dc.identifier.citation | D. Aslaner, A.G. (2018). “Rereading Star Strategies in Advertisements From Marshall Mcluhan’s Perspective”(pp.233-260) In O. Aydın, E. Şahin and Ö. Duğan (eds.), Public Relations and Advertising Theories: Concepts and Practices. Berlin: Peter Lang. DOI: https://doi.org/10.3726/b14625 | en_US |
| dc.identifier.isbn | 9783631766750 | |
| dc.identifier.uri | https://doi.org/10.3726/b14625 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12780/259 | |
| dc.description.abstract | ... | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | Peter Lang | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.title | Rereading star strategies in advertisements from Marshall Mcluhan’s perspective | en_US |
| dc.type | bookPart | en_US |
| dc.contributor.department | İstanbul Kent Üniversitesi, Fakülteler, İnsan ve Toplum Bilimleri Fakültesi, Halkla İlişkiler ve Reklamcılık Bölümü | en_US |
| dc.contributor.authorID | https://orcid.org/0000-0003-1924-1472 | en_US |
| dc.contributor.institutionauthor | Aydın Aslaner, Duygu | |
| dc.identifier.startpage | 233 | en_US |
| dc.identifier.endpage | 260 | en_US |
| dc.relation.journal | Public Relations and Advertising Theories: Concepts and Practices | en_US |
| dc.relation.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
